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Phil Hellmuth has officially gone hood. In the new Ludacris video “Sex Room”, Hellmuth can be seen (sticking out like a sore thumb) scooping a pot from Luda, Trey Songz and Idris Elba from HBO’s “The Wire”. Scroll to around the 2:06 mark and you can see a smiling Hellmuth donning a UB.com hat and raking in a mountain of UB.com poker chips in the Palms poker room.



This isn’t the first time a poker site has been advertised in a rap video, Poker Stars chips and cards found their way into Rihanna’s video “Hard”. In the popular video, Rihanna is seen playing poker in a military camp somewhere in the Middle East. This could be the signal of a growing trend of new marketing strategies by online poker sites to appeal to a younger, more hip demographic.

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